Marketing your business to potential customers comes with three main challenges 1. Finding out who your audience are? 2. What appeals to your audience? 3. How can you market to that audience?

With the right strategy in place, you turn those challenges into opportunity. This is where SEO (Search Engine Optimisation) and PPC (Pay Per Click) come in.

SEO

SEO is the cornerstone of intelligent digital marketing for SME’s. If done right, it can catapult your website to the top of every search result on the internet. If not done at all, your website will likely remain on some distant long forgotten google page.

how it works

The idea of SEO is easy, find out what people are searching for online (keywords or phrases) then tailor your website content around those key phrases. The technical side of SEO is where it gets difficult. Finding what your audience are looking for and creating optimised content around that can take weeks to complete, and even longer to start seeing results.

what we do

Our content team will identify hundreds of key terms that relate to your business, then they will run a competitor analysis to find out what your competitors are missing. Finally, they create optimised content pages on your website that will help increase your ranking position and get your website in front of the right audience.

PPC

Pay Per Click is SEO but on steroids. It gets your content and website straight to the number one position. You’ve probably seen them a thousand times in Google as an Ad or on social media as sponsored content. But remember, being number one is never free. PPC does require a budget, whether it be £100 per day or £100 per month, it really is up to you. But, the general rule with PPC is, the more your pay… the higher you stay.

you’ve come to the right place

PPC is our speciality, it’s where we started off as a fledgling young business. Our tried and tested process starts at carrying out a full market sweep of finding the most important key terms for your business. We then work with you to create a realistic budget and set to work creating a schedule of when your ads will show, based on audience research and behaviour. We’ll manage your PPC campaign daily to ensure it stays within budget and your ads rank as they should… on top! Finally, we create head turning ads that will engage with your target audience at the time they’re most likely to buy!